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RadioShack Announces Point of Sale, Web site Initiative for Customers with Visual Impairments

 



Blind Community Leaders Applaud RadioShack's Commitment
June 13, 2007
Washington, DC - In a move praised by state and national blindness
organizations, RadioShack (NYSE:RSH) today announced it has
undertaken a nationwide initiative to improve services for
RadioShack's customers with visual impairments. As part of the
program, RadioShack will install new point of sale equipment with
tactile keypads to protect the privacy and security of visually
impaired shoppers and will make improvements to its web site that
will benefit visually impaired shoppers and other customers with
disabilities. Today's announcement is the result of collaboration between RadioShack and major blindness organizations including the
American Foundation for the Blind, American Council of the Blind,
and California Council of the Blind.

Point of Sale Improvements

It is anticipated that by the end of September of this year, every
RadioShack store will have the new device, which is designed to
protect the financial privacy of blind and visually impaired
shoppers. The devices, manufactured by Ingenico (www.ingenico.com), have tactile keys arranged like a standard telephone keypad and plug easily into existing point of sale payment terminals. The new units will allow RadioShack shoppers who have difficulty reading information on a touch screen to privately and independently enter their PIN, telephone number, and other confidential information. Blind community representatives praised RadioShack's plan to upgrade its point of sale devices. "Point of sale devices must
have tactile keys so blind people do not have to share their PIN
with strangers," explained Melanie Brunson, executive director of
the American Council of the Blind.
"Today's announcement, and the collaboration that led to it,
demonstrates RadioShack's understanding of this fact and its
strong commitment to blind and visually impaired customers."

 

 






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